When individuals are drawn to a select few products there is generally a good reason for this! Data shows that the top selling products are generally made from brands that favour durability, sustainability and are ethically manufactured. We want to build the biggest community powered recommendations.

We analyse search and shopping data in short windows to inform what people are searching for and buying. This helps our users narrow down to top products quickly vs searching endlessly through millions of products. We are fed up of poor quality product feeds and we know you are too.

We want our data driven curation to help creators, buyers, influencers and retailers to find products that can help them take advantage of trends. We believe this creates healthy competition, better quality products for customers, reduces wastage and helps bring the cost down for the end consumer.